Pricing intelligence for Dm CZ

This report is prepared for Dm CZ.

Your site is treated as the benchmark in all tables and charts.

Data as of 2026-07-06.

Generated 2026-07-12 18:44 · HTML export

Competitor behavior

Who reacts to market moves, reaction rate and lag.

CompetitorFollower score %Median lag (days)Coverage %
Notino.cz34.52.071.1
Rossmann cz24.21.591.7
Kosik13.85.070.1
Albert3.34.02.9
Billa CZ0.0—1.7
Itesco CZ0.0—98.0
Competitor 10.0—0.3

Brand behavior

BrandCompetitorMovementSKUs
NiveaNotino.czjumped into promotion37
HamiKosikjumped into promotion31
DermacolNotino.czjumped into promotion30
SyossNotino.czwent off promotion27
NiveaRossmann czjumped into promotion27
FroschKosikwent off promotion27
VitanaKosikwent off promotion27
BellaNotino.czjumped into promotion24
WeledaNotino.czwent off promotion24
SaloosNotino.czjumped into promotion24
Yves rocherNotino.czwent off promotion23
HippKosikjumped into promotion22

Product behavior

ProductBrandPosition vs marketGap vs median %Attention
AGRO Zahradnický substrát s aktivním humusemAgroBelow market-15.46.5
Alnatura BIO Černý čajAlnaturaBelow market-7.36.5
SEMO Lichořeřišnice větší – jedlé květySemoBelow market-5.96.5
Kapucín Smetana do kávy 10 %KapucínMarket aligned0.06.5
For Your Beauty Kapesní zrcátkoFor your beautyMarket aligned0.06.5
Alnatura BIO Dětské špaldové sucharyAlnaturaAbove market133.86.5
Marianne bydlení č. 10/24Marianne bydleníBelow market-33.46.5
Vino Nobile di Montepulciano Maggiarino DOCGVino nobile di montepulcianoAbove market92.76.5
Williams & Humbert Sherry Don Zoilo Pedro Ximenez 15 Years OldWilliams humbertBelow market-9.86.5
AGRO Zahradnický substrát s aktivním humusemAgroMarket aligned-3.66.5
Alnatura BIO Zelený čaj s jasmínemAlnaturaBelow market-13.76.5
Castello della Sala Cervaro della Sala Umbria IGPCastello della salaBelow market-15.76.5
Kraš Království zvířat mléčná čokoládaKrašAbove market6.36.5
Brunello di Montalcino Pian delle Vigne DOCGBrunello di montalcinoAbove market24.26.5
Brunello di Montalcino Vigna Ferrovia Riserva DOCGBrunello di montalcinoAbove market23.66.5

TO DO

Daily priority actions: price review, promo monitoring, content fixes and watchlist.

PriorityTask typeSuggested actionProductReason
100.0Review price todayReview price defensively todayPalmolive Hygiene + Kitchen tekuté mýdloNotino.cz dropped -20.6% in the latest observation; your price is +21.5% vs market median
100.0Review price todayReview price defensively todayWaterdrop Ice Tea citronNotino.cz dropped -21.7% in the latest observation; your price is +26.0% vs market median
100.0Review price todayReview price defensively todayPalmolive Naturals Black Orchid sprchový gel s pumpičkouNotino.cz dropped -19.6% in the latest observation; your price is +97.9% vs market median
100.0Review price todayReview price defensively todayAllnature BIO Dětský čaj Průdušky se slézem 20×1,5 gNotino.cz dropped -12.2% in the latest observation; your price is +50.9% vs market median
100.0Review price todayReview price defensively todayKneipp Koupelová bomba Tajemný pokladKosik dropped -26.7% in the latest observation; your price is +28.1% vs market median
100.0Review price todayReview price defensively todayDermacol Retinol pleťová maskaNotino.cz dropped -9.5% in the latest observation; your price is +120.6% vs market median
100.0Review price todayReview price defensively todayDurex Intense vibrations vibrační kroužekNotino.cz dropped -10.0% in the latest observation; your price is +21.2% vs market median
100.0Review price todayReview price defensively todayDurex SensualNotino.cz dropped -10.1% in the latest observation; your price is +49.6% vs market median
100.0Review price todayReview price defensively todayColgate Total whitening bělicí zubní pasta (3×75 ml)Notino.cz dropped -37.4% in the latest observation; your price is +52.7% vs market median
100.0Review price todayReview price defensively todayPampers Harmonie Baby dětské plenky velikost 5 (11–16 kg)Kosik dropped -10.0% in the latest observation; your price is +44.5% vs market median
100.0Review price todayReview price defensively todayPalmolive Naturals Indulging Delight tuhé mýdlo s výtažky z mléka a meduNotino.cz dropped -17.6% in the latest observation; your price is +25.1% vs market median
100.0Review price todayReview price defensively todayBatiste Fresh Suchý šamponNotino.cz dropped -9.6% in the latest observation; your price is +24.0% vs market median

Competitor pressure

CompetitorSKUs affectedRecent dropsRecent increases
Notino.cz1,047.0711.0330.0
Kosik172.065.0107.0
Rossmann cz11.010.01.0
Itesco CZ9.02.07.0
Alkohol2.02.00.0

Visual analytics

Weighted follower score by competitor

Weighted follower score by competitor

Weighted follower score measures how closely each site tracks benchmark price moves (0–100; higher = stronger follower).

Market behavior map (PCA)

Coverage by site

Coverage by site

Median reaction lag

Median reaction lag

Observed price reactions

Observed price reactions

Price gap vs attention

Price gap vs attention

Daily pricing radar

Daily pricing radar

Competitor pressure

Competitor pressure

TO DO tasks by type

TO DO tasks by type

If you were the client retailer, these are the task types your pricing team would face today.

Product-level reaction evidence

Product-level reaction evidence

Each point is one SKU: lag (days) vs share of observed competitor reactions.

Brand avg price — Hami

Brand avg price — Hami

Brand avg price — Sunar

Brand avg price — Sunar

Brand avg price — Hipp

Brand avg price — Hipp

Brand avg price — Pampers

Brand avg price — Pampers

Data provider: Getrealprice.com / Getrealprice.ai.