Pricing intelligence for Itesco CZ

This report is prepared for Itesco CZ.

Your site is treated as the benchmark in all tables and charts.

Data as of 2026-07-06.

Generated 2026-07-12 18:56 · HTML export

Competitor behavior

Who reacts to market moves, reaction rate and lag.

CompetitorFollower score %Median lag (days)Coverage %
Notino.cz47.01.070.2
Rossmann cz30.91.089.7
Kosik13.45.073.1
Albert0.0—0.8
Alkohol0.0—75.0
Billa CZ0.0—0.6
Dm CZ0.0—68.4
Globalwines0.0—79.6
Competitor 10.0—0.0

Brand behavior

BrandCompetitorMovementSKUs
NiveaNotino.czjumped into promotion37
HamiKosikjumped into promotion31
DermacolNotino.czjumped into promotion30
SyossNotino.czwent off promotion27
NiveaRossmann czjumped into promotion27
FroschKosikwent off promotion27
VitanaKosikwent off promotion27
BellaNotino.czjumped into promotion24
WeledaNotino.czwent off promotion24
SaloosNotino.czjumped into promotion24
Yves rocherNotino.czwent off promotion23
HippKosikjumped into promotion22

Product behavior

ProductBrandPosition vs marketGap vs median %Attention
AGRO Zahradnický substrát s aktivním humusemAgroBelow market-15.46.5
Alnatura BIO Černý čajAlnaturaBelow market-7.36.5
SEMO Lichořeřišnice větší – jedlé květySemoBelow market-5.96.5
Kapucín Smetana do kávy 10 %KapucínMarket aligned0.06.5
For Your Beauty Kapesní zrcátkoFor your beautyMarket aligned0.06.5
Alnatura BIO Dětské špaldové sucharyAlnaturaAbove market133.86.5
Marianne bydlení č. 10/24Marianne bydleníAbove market50.16.5
Vino Nobile di Montepulciano Maggiarino DOCGVino nobile di montepulcianoAbove market92.76.5
Williams & Humbert Sherry Don Zoilo Pedro Ximenez 15 Years OldWilliams humbertBelow market-9.86.5
AGRO Zahradnický substrát s aktivním humusemAgroMarket aligned-3.66.5
Alnatura BIO Zelený čaj s jasmínemAlnaturaBelow market-13.76.5
Castello della Sala Cervaro della Sala Umbria IGPCastello della salaBelow market-15.76.5
Kraš Království zvířat mléčná čokoládaKrašBelow market-5.96.5
Brunello di Montalcino Pian delle Vigne DOCGBrunello di montalcinoAbove market24.26.5
Brunello di Montalcino Vigna Ferrovia Riserva DOCGBrunello di montalcinoAbove market23.66.5

TO DO

Daily priority actions: price review, promo monitoring, content fixes and watchlist.

PriorityTask typeSuggested actionProductReason
100.0Review price todayReview price defensively todayRexona Antiperspirační krém maximum protection clean scentNotino.cz dropped -24.0% in the latest observation; your price is +55.0% vs market median
100.0Review price todayReview price defensively todayTRESemmé Flawless Waves kondicionér s kokosovým olejemNotino.cz dropped -32.6% in the latest observation; your price is +62.5% vs market median
100.0Review price todayReview price defensively todayBabické těsto Bezlepkové těstoKosik dropped -49.1% in the latest observation; your price is +29.9% vs market median
100.0Review price todayReview price defensively todayDermacol Aroma Moment sprchový gel bahamský banánNotino.cz dropped -13.9% in the latest observation; your price is +211.1% vs market median
100.0Review price todayReview price defensively todaySensodyne Pronamel Junior dětská zubní pasta 6–12 letNotino.cz dropped -21.1% in the latest observation; your price is +44.8% vs market median
100.0Review price todayReview price defensively todayRadox Stress relief Koupelová pěnaNotino.cz dropped -36.3% in the latest observation; your price is +55.4% vs market median
100.0Review price todayReview price defensively todayDurex Sensual XLNotino.cz dropped -10.0% in the latest observation; your price is +62.1% vs market median
100.0Review price todayReview price defensively todayAllnature Avokádový olejNotino.cz dropped -11.0% in the latest observation; your price is +53.8% vs market median
100.0Review price todayReview price defensively todayNatura Siberica Ledový gel po holení Jak a YetiNotino.cz dropped -15.1% in the latest observation; your price is +12.9% vs market median
100.0Review price todayReview price defensively todayTomas Arsov Balance obnovující maskaNotino.cz dropped -10.0% in the latest observation; your price is +17.4% vs market median
100.0Review price todayReview price defensively todayTomas Arsov Hair Liquid regenerační keratinová vodaNotino.cz dropped -11.4% in the latest observation; your price is +25.3% vs market median
100.0Review price todayReview price defensively todayOld Spice Oasis sprchový gel pro muže 3v1 s vůní kouřové vanilkyNotino.cz dropped -30.2% in the latest observation; your price is +9.2% vs market median

Competitor pressure

CompetitorSKUs affectedRecent dropsRecent increases
Notino.cz1,047.0711.0330.0
Kosik172.065.0107.0
Rossmann cz11.010.01.0
Dm CZ10.010.00.0
Alkohol2.02.00.0

Visual analytics

Weighted follower score by competitor

Weighted follower score by competitor

Weighted follower score measures how closely each site tracks benchmark price moves (0–100; higher = stronger follower).

Market behavior map (PCA)

Coverage by site

Coverage by site

Median reaction lag

Median reaction lag

Observed price reactions

Observed price reactions

Price gap vs attention

Price gap vs attention

Daily pricing radar

Daily pricing radar

Competitor pressure

Competitor pressure

TO DO tasks by type

TO DO tasks by type

If you were the client retailer, these are the task types your pricing team would face today.

Product-level reaction evidence

Product-level reaction evidence

Each point is one SKU: lag (days) vs share of observed competitor reactions.

Brand avg price — Hami

Brand avg price — Hami

Brand avg price — Sunar

Brand avg price — Sunar

Brand avg price — Hipp

Brand avg price — Hipp

Brand avg price — Pampers

Brand avg price — Pampers

Data provider: Getrealprice.com / Getrealprice.ai.