Pricing intelligence for Notino.cz

This report is prepared for Notino.cz.

Your site is treated as the benchmark in all tables and charts.

Data as of 2026-07-06.

Generated 2026-07-12 19:10 · HTML export

Competitor behavior

Who reacts to market moves, reaction rate and lag.

CompetitorFollower score %Median lag (days)Coverage %
Rossmann cz7.40.090.7
Kosik6.52.069.7
Itesco CZ0.51.098.1
Dm CZ0.42.565.9
Albert0.0—2.4
Billa CZ0.0—3.5
Competitor 10.0—1.4

Brand behavior

BrandCompetitorMovementSKUs
HamiKosikjumped into promotion31
NiveaRossmann czjumped into promotion27
FroschKosikwent off promotion27
VitanaKosikwent off promotion27
HippKosikjumped into promotion22
IsanaRossmann czwent off promotion22
JelenKosikjumped into promotion22
VitanaKosikjumped into promotion20
AlproKosikwent off promotion18
JojoItesco CZjumped into promotion18
AlproRossmann czjumped into promotion17
FeelecoRossmann czjumped into promotion17

Product behavior

ProductBrandPosition vs marketGap vs median %Attention
AGRO Zahradnický substrát s aktivním humusemAgroBelow market-15.46.5
Alnatura BIO Černý čajAlnaturaBelow market-7.36.5
SEMO Lichořeřišnice větší – jedlé květySemoBelow market-5.96.5
Kapucín Smetana do kávy 10 %KapucínMarket aligned0.06.5
For Your Beauty Kapesní zrcátkoFor your beautyMarket aligned0.06.5
Alnatura BIO Dětské špaldové sucharyAlnaturaAbove market133.86.5
Marianne bydlení č. 10/24Marianne bydleníBelow market-33.46.5
Vino Nobile di Montepulciano Maggiarino DOCGVino nobile di montepulcianoAbove market92.76.5
Williams & Humbert Sherry Don Zoilo Pedro Ximenez 15 Years OldWilliams humbertBelow market-9.86.5
AGRO Zahradnický substrát s aktivním humusemAgroMarket aligned-3.66.5
Alnatura BIO Zelený čaj s jasmínemAlnaturaBelow market-13.76.5
Castello della Sala Cervaro della Sala Umbria IGPCastello della salaBelow market-15.76.5
Kraš Království zvířat mléčná čokoládaKrašAbove market6.36.5
Brunello di Montalcino Pian delle Vigne DOCGBrunello di montalcinoAbove market24.26.5
Brunello di Montalcino Vigna Ferrovia Riserva DOCGBrunello di montalcinoAbove market23.66.5

TO DO

Daily priority actions: price review, promo monitoring, content fixes and watchlist.

PriorityTask typeSuggested actionProductReason
100.0Review price todayReview price defensively todayPersil Discs Color prací kapsleRossmann cz dropped -17.7% in the latest observation; your price is +70.5% vs market median
100.0Review price todayReview price defensively todaySierra Nevada Pale AleAlkohol dropped -30.6% in the latest observation; your price is +43.9% vs market median
100.0Review price todayReview price defensively todayPrésident Rondelé Au Bleu d'AveyronKosik dropped -28.4% in the latest observation; your price is +15.6% vs market median
100.0Review price todayReview price defensively todayPrimeros Tea tree lubrikační gel s výtažkem z čajovníku australskéhoRossmann cz dropped -25.4% in the latest observation; your price is +94.0% vs market median
100.0Review price todayReview price defensively todayBabické těsto Bezlepkové těstoKosik dropped -49.1% in the latest observation; your price is +34.3% vs market median
100.0Review price todayReview price defensively todayLactovit Lactourea Tělové mléko regeneračníDm CZ dropped -50.0% in the latest observation; your price is +14.1% vs market median
100.0Review price todayReview price defensively todayJar Lemon Prostředek na ruční mytí nádobíKosik dropped -16.0% in the latest observation; your price is +10.0% vs market median
100.0Review price todayReview price defensively todayPomeranč 1 ksKosik dropped -12.9% in the latest observation; your price is +61.6% vs market median
100.0Review price todayReview price defensively todayMilko Řecký jogurt bílý 5 %Kosik dropped -41.7% in the latest observation; your price is +57.2% vs market median
100.0Review price todayReview price defensively todayCuketa zelená 1 ksKosik dropped -16.7% in the latest observation; your price is +116.9% vs market median
100.0Review price todayReview price defensively todayZelí hlávkové červené 1 ksKosik dropped -8.2% in the latest observation; your price is +83.3% vs market median
100.0Review price todayReview price defensively todayGiana Kečup jemnýKosik dropped -30.0% in the latest observation; your price is +17.2% vs market median

Competitor pressure

CompetitorSKUs affectedRecent dropsRecent increases
Kosik172.065.0107.0
Rossmann cz11.010.01.0
Dm CZ10.010.00.0
Itesco CZ9.02.07.0
Alkohol2.02.00.0

Visual analytics

Weighted follower score by competitor

Weighted follower score by competitor

Weighted follower score measures how closely each site tracks benchmark price moves (0–100; higher = stronger follower).

Market behavior map (PCA)

Coverage by site

Coverage by site

Median reaction lag

Median reaction lag

Observed price reactions

Observed price reactions

Price gap vs attention

Price gap vs attention

Daily pricing radar

Daily pricing radar

Competitor pressure

Competitor pressure

TO DO tasks by type

TO DO tasks by type

If you were the client retailer, these are the task types your pricing team would face today.

Product-level reaction evidence

Product-level reaction evidence

Each point is one SKU: lag (days) vs share of observed competitor reactions.

Brand avg price — Hami

Brand avg price — Hami

Brand avg price — Sunar

Brand avg price — Sunar

Brand avg price — Hipp

Brand avg price — Hipp

Brand avg price — Pampers

Brand avg price — Pampers

Data provider: Getrealprice.com / Getrealprice.ai.