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Product matching

Connect products across shops even when identifiers do not line up.

Matching is the difference between a raw crawler and usable price intelligence. Getrealprice can connect equivalent products across names, images, codes, marketplaces and country-specific catalogs.

Why it matters

Without matching, pricing teams receive lists. With matching, they receive decisions.

A product may appear under different names, sizes, pictures or seller structures. Matching turns those listings into comparable market signals.

Same product

Equivalent SKU sold by different webshops under different names, URLs, pictures or internal product codes.

Duplicate

A stricter matching route for the same product where differences are mainly presentation and source structure.

Similar or analog

Used more carefully when exact equivalence is not possible but a commercial comparison is still useful.

New arrivals

After the first matching wave, the service can keep catching new matches as catalogs change.

Product matching dashboard example

Commercial workflow

The first month usually creates the largest matching wave.

Initial cooperation can compare a large part of the client catalog against competitors. Later months often focus on new arrivals, match corrections and changed product ranges.

1Define sources, SKUs and matching priority.
2Build the first matching set and verify quality.
3Deliver matched price updates and history.
4Maintain new arrivals, incidents and corrections.

Matching should be scoped before pricing.

The number of products, source complexity and match type affect both workload and service cost.

Estimate scope